Drummond sues Dollar General for charging consumers more than advertised

OKLAHOMA CITY (Oct. 27, 2026) – Attorney General Gentner Drummond has sued Dollar General Corporation for engaging in deceptive pricing practices that routinely charged customers more at the register than the prices displayed on shelves, price tags and advertisements.

Drummond, the Federal Trade Commission and a coalition of 19 other state attorneys general filed the complaint yesterday, noting that Dollar General’s unfair practices have cost consumers millions of dollars. The complaint alleges that Dollar General has, for years, repeatedly mislabeled prices, overcharged consumers and failed to correct the issue despite extensive corporate knowledge of the problem.

“Hardworking Oklahomans should not have to worry about being overcharged for everyday necessities,” Drummond said. “Companies have a responsibility to be honest about their prices. I will always fight to protect Oklahomans and ensure that consumers are treated fairly.”

Dollar General operates more than 21,000 stores nationwide and markets itself as a low-priced alternative to large discount and big-box retailers.

According to the complaint:

• Thousands of Dollar General stores have taken advantage of vulnerable shoppers by extracting millions of dollars in unlawful overcharges with insufficient safeguards to prevent the practice. 
• Dollar General received tens of thousands of complaints from consumers across the country who say the company did not honor the advertised price, demonstrating widespread consumer harm.
• Dollar General knows that it harms consumers by charging more at the register than the prices it advertises, as reflected in numerous complaints.

Despite being made aware of the problem, Dollar General has failed to implement policies and practices to adequately address the problem. The FTC and states allege these practices violate the FTC Act, the Gramm-Leach-Bliley Act and state laws.

In addition to Oklahoma and the FTC, states joining the lawsuit include Alabama, Arizona, Arkansas, California, Connecticut, Florida, Illinois, Iowa, Kansas, Louisiana, Michigan, Mississippi, Nebraska, New Jersey, North Carolina, Ohio, Tennessee, Utah and Wisconsin.