Skip to main content


Julie Bisbee

Julie Bisbee is the Executive Director for TSET. Bisbee is the former Director of Public Information and Outreach for the agency, and was responsible for communicating with law makers, policy makers and stakeholders about TSET’s impact on the health of Oklahoma communities while serving in that role. Prior to her time at TSET, Bisbee served as the policy director for the Oklahoma Institute for Child Advocacy and worked as a newspaper reporter for more than a decade. Bisbee worked in The Oklahoman’s Capitol Bureau, the Associated Press in Oklahoma City and The Monitor in McAllen, Texas. Bisbee has a degree in journalism from Ball State University, has completed the Governor’s Executive Development Program for State Officials and completed the legal assistant program at the University of Oklahoma College of Law. 

Phone: 405-521-3888

Thomas Larson

Thomas Larson is the Director of Public Information and Outreach for TSET. Before joining TSET, Larson worked with a variety of nonprofit and for-profit clients as a public relations account executive at Koch Communications. He has also held communications and policy positions at nonprofits NewView Oklahoma and the Oklahoma Public School Resource Center. Larson served eight years in the Office of Governor Brad Henry, working in several capacities including as press secretary. He earned his bachelor’s degree in English from Oklahoma Baptist University. In his spare time, he enjoys reading, gardening, cycling and spending time outdoors.

Phone: (405) 642-6860


Jonás Mata

Jonás Osio Mata is the Director of Programs. Mata received his master's degree from the Jane Addams School of Social Work at the University of Illinois. Mata was TSET's first Director of Grants and Programs. Mata has also served as the Director of Operations for the Latino Community Development Agency in Oklahoma City, as a top-level manager for the Oklahoma Office of Juvenile Affairs and as a Project Manager for Community Research Associates in Champaign, Illinois. He is an avid Chicago Cubs baseball fan, loves active living, the outdoors and enjoys authentic Mexican food. He’s an active trail runner, baseball and softball player, mountain biker and zip line enthusiast.

Phone: (405) 627-9406

Tessa North is the Director of Grants Management. She holds a bachelor’s degree in criminology and master’s in sociology, both from the University of Oklahoma. She has over ten years’ experience in state grant making, grants management, and database development and implementation, having begun her public service career at the Oklahoma Center for the Advancement of Science and Technology. Tessa’s community involvement includes serving as an impassioned volunteer and Congressional ambassador for the Alzheimer’s Association – Oklahoma City chapter and being active in her children’s school. In her free time she enjoys following Sooner football and exercising.

Phone: (405) 301-2437

Sjonna Paulson, APR, is the Director of Health Communication and Marketing and a graduate of the University of Oklahoma. She is an accredited public relations counselor with more than 30 years of experience in public relations and marketing with a diverse array of for-profit, nonprofit and governmental organizations receiving local, national and international professional awards. Paulson has been published in scientific journals, presented at national conferences and developed statewide health communication campaigns and trainings focused on tobacco and obesity, as well as developed national Pre-K – 8th grade sexual, physical and emotional abuse presentations. Paulson serves as Co-chair to the Funders Alliance, is an advisory board member of the CDC Media Campaign Resource Center and is a contributor to the CDC’s Best Practices for Comprehensive Tobacco Control Program 2014, the CDC Best Practices User Guides – Health Communications in Tobacco Prevention and Control 2018  and the CDC Best Practices User Guides for Cessation in Tobacco Prevention and Control 2020 guides.

Phone: (405) 596-9399

J. Lance Thomas serves as Chief of Staff for TSET. Thomas' work at TSET began in 2009 as a health communication consultant in the agency's health communication division. Before joining TSET, he held communication positions at the Department of Rehabilitation Services, Oklahoma Insurance Department, and the University of Oklahoma's Gaylord College of Journalism and Mass Communication. An Oklahoma native and citizen of the Muscogee Nation, Thomas' career has spanned 27 years, serving clients and organizations in healthcare, consumer products, financial services, insurance, and education. His focus areas include relationship management, strategic planning, creative problem solving, writing/editing, and managing the agency’s data analytic efforts. Thomas holds a bachelor's degree in journalism with an emphasis in public relations from the University of Oklahoma and a master's degree in business administration from the University of Central Oklahoma. In his spare time, he enjoys reading, training jiujitsu and real estate investing. 

Phone: (405) 219-9400

Kaya Birdsong-Watson is an Accountant for TSET. She has worked for the state of Oklahoma for more than 15 years in various accounting roles. Prior to joining TSET, she worked for the Department of Agriculture, Food, and Forestry, Department of Corrections, the Oklahoma Turnpike Authority and at a non-profit agency. She graduated with honors from Bacone College with a Bachelors in Accounting, Cum Laude.  In her spare time, she enjoys giving back to the community, dancing, reading and traveling the world.

LaToshia Broadwater is the Administrative Officer for TSET. Before coming to TSET, LaToshia worked for the Department of Human Services (DHS) in Child Welfare Services and as well as the Human Resources Division as an HR Specialist III. She served as the liaison for State Risk Management, Worker’s Compensation and the Division of Capital Assets Management. LaToshia graduated with a Bachelor’s in Communication from the University of South Carolina Aiken.

Phone: (405) 521-3887

Kelli Brodersen is the Assistant Director of Health Communication and Marketing. Prior to joining TSET, Kelli served in a communications role at the Oklahoma Health Care Authority, which administers the state’s Medicaid program. In a career that has spanned more than 25 years, she also has experience as a writer and video producer-editor in TV news promotion and educational television in both Oklahoma and Kentucky. Kelli holds a B.A. in communication and art, from William Jewell College.

Phone: (405) 568-8568

Samuel Carrillo is the Producer A/V Storyteller for TSET. Prior to joining TSET, he worked as a photojournalist for KOCO 5 News in Oklahoma City for two years. Before that, Carrillo was a photojournalist at Telemundo Oklahoma for a year. He is an Emmy nominated and award winning film director, cinematographer and photojournalist. He holds a bachelors in Cinematic Arts and Technology from the Institute of American Indian Arts in Santa Fe, New Mexico. Born in Oklahoma, Carrillo grew up in Guatemala and Los Angeles, where he has family.

Sarah Carson is the Public Information Specialist for TSET. Prior to joining TSET, Carson spent 10 years in the nonprofit sector. Most recently, Carson managed grants and annual giving at Myriad Gardens Foundation. She also served as the first public policy and outreach director at the Oklahoma Center for Nonprofits (the Center), where she was instrumental in designing and building the advocacy and membership programs. Carson holds bachelor’s and master’s degrees in International Studies with a focus on economics and land rights from the University of Oklahoma and received more than 100 hours of nonprofit training at the Center. She is an avid reader and enjoys gardening, traveling, and simply spending time with her young family.

Phone: 405-664-0288

Lauren Carter Ford is the Policy Manager for TSET. She most recently worked in development at the United Way of Central Oklahoma, where she coordinated the State Charitable Campaign for state employees. She previously lived in Washington D.C for over 7 years where she was a policy associate at World Food Program USA. She also worked in legislative affairs at the U.S Department of Labor as a Presidential Appointee and for U.S. Senator Mark Pryor. Lauren has a Master of Arts in International Relations from the University of Oklahoma and a Bachelor of Arts in Political Science from the University of Arkansas.

Phone: (405) 227-0488

Michael Clark is an accountant at TSET. Michael graduated from the University of Missouri with a bachelor’s degree in Business Administration. He began his career in banking operations, working for two Fortune 100 banks and a large privately held bank based in Oklahoma. Later, Michael transitioned to public service at the State Treasurer’s Office. He worked in the Banking Operations Division then as served as an accountant in the Accounting and Portfolio division. Michael loves eating healthy food that also tastes great.

Phone: 405-522-4776

Amanda Cribbs is the Training Manager for TSET. She has more than 20 years in education at all levels from pre-K to university. Her background includes serving as an educator at the Myriad Botanical Gardens, Oklahoma County Juvenile Detention Center and Douglass Mid/High School in Oklahoma City. She most recently comes from the Oklahoma State Department of Health where she was the Training Coordinator for the Center for Chronic Disease Prevention & Health Promotion. Cribbs has a B.S in Biology from East Central University and a M.Ed. in Adult Education – Curriculum & Instruction from University of Central Oklahoma. When not working, she enjoys gardening, baking, collecting souvenir pressed pennies and taxidermy.

Jessica Davis is a Senior Program Officer at TSET.  She has significant consulting experience and knowledge about tobacco control programs and policy efforts at the local level. She previously served as a Communities of Excellence Program Consultant with the Oklahoma State Department of Health. She also worked at the the Oklahoma Department of Mental Health and Substance Abuse Services (ODMHSAS) for nearly five years, first as a Prevention Services Specialist providing technical assistance and consulting services to Area Prevention Resource Centers and Safe and Drug Free Schools and Communities, then as a Prevention Program Field Representative working with Regional Prevention Coordinators to implement evidence-based prevention strategies related to alcohol, tobacco and other drugs. She holds a Bachelors of Science in Community Health from the University of Central Oklahoma.

Phone: (405) 437-5646

Chase Harvick is a Health Communication Manager for TSET. He previously served as Public Relations Specialist at the Oklahoma City Zoo and Botanical Garden where he was responsible for sharing Zoo news with the media and public, overseeing internal communications, creating digital content and managing community partnerships. Prior to that, he spent five years working in communications for OETA - Oklahoma PBS, where he won two Heartland Emmy awards. Harvick holds degrees from Southwestern Oklahoma State University and the University of Oklahoma. He is currently a part-time student and Dean’s Scholar at Oklahoma City University School of Law.

Phone: (405) 250-2343

Ryan Hayden-Young, MPA, is the TSET health communications consultant. Ryan has more than 10 years of professional marketing and communications experience, primarily with law firms in Oklahoma City. Prior to joining TSET, Ryan worked in marketing across the country to help people run for public office. In that role, he spearheaded national marketing strategies and focused heavily on client retention and success. He also participated with New Leaders Council, a national leadership fellowship. Ryan has a master’s degree in public administration from Bellevue University and an undergraduate degree in communication and leadership from the University of Central Oklahoma.

Dylan Jasna is a Health Communication Manager for TSET overseeing Shape Your Future and the TSET Healthy Youth Initiative public education brands. Prior to joining TSET, Jasna served as the Public Information Officer for Region 9 of the Oklahoma State Department of Health. He started as a news producer at KJRH-TV in Tulsa, where he won his first Emmy for producing a 30-minute special about Oklahoma’s Opioid Epidemic. Jasna then moved to Phoenix, AZ, to produce primetime news for sister stations CBS 5 and 3TV. He won his second Emmy in Phoenix for his breaking news coverage. He holds a B.A. in journalism from the University of Oklahoma.

Shaun Lawrence is the administrative assistant for TSET. Prior to joining TSET, Shaun worked as a debt collector manager in training and team lead for GC Services LP in Oklahoma City for four years. Shaun has a passion for assisting and helping others. In his spare time, he enjoys spending time with his daughter and mother, watching movies, trying new foods, exploring restaurants and watching sports.

Sara Low is a Program Officer at TSET.  She has experience working on community health improvement efforts at local and state levels. Prior to joining the TSET, she served as a policy reviewer and as the Policy and Practice Tool Coordinator at the Oklahoma State Department of Health as well as the Sponsored Programs Coordinator for the Gynecologic Cancers Program at Stephenson Cancer Center. She has served as a workgroup chair with the Oklahoma Comprehensive Cancer Network, and was recognized as an OU Medicine Healthcare Champion by OU Medicine and the Oklahoma City Thunder in 2018. She graduated from the University of Oklahoma Hudson College of Public Health with a Master of Public Health, and is Certified in Public Health by the National Board of Public Health Examiners.

Phone: (405) 437-5638

Laura Matlock is the Program Officer for the TSET Healthy Incentive Programs. Laura has been in the public health field for over 10 years. She has experience working with individuals on behavior change, as well as health improvement efforts at the local, county and state levels. She has a Master of Science degree, with an emphasis in Health Promotions from the University of Oklahoma. Laura was one of the first Oklahoma-based quit coaches for Free & Clear, TSET’s original contractor to operate the Oklahoma Tobacco Helpline.

Phone: (405) 764-4668

Jamie McDaniel is a Program officer at TSET. She received her Bachelor's degree in Business Administration from the University of North Texas, and later completed her Masters of Science degree in Family & Child Studies from the University of Central Oklahoma. As the Grants Manager with the Association of American Indian Physicians (AAIP), Jamie collaborated with various Tribes and Tribal organizations implementing public health programs focused on diabetes, hypertension control, obesity prevention, and school wellness. She also worked with the American College of Rheumatology to help build sustainable lupus awareness, knowledge, skills, and partnerships for American Indian/Alaska Native providers. As an AmeriCorps VISTA (Volunteers in Service to America) alumna, Jamie strongly believes that service to others creates sustainable change.

Phone: (405) 521-3888

Brittany Newman is the data management specialist at TSET. Previously, Brittany worked as a forecaster for the National Weather Service in Goodland, KS. She was also a data archivist and quality analyst while earning her bachelor of science in Meteorology at the University of Oklahoma. Brittany has also worked in several positions at childcare centers due to her passion and skills for working with children. In her spare time, she enjoys storm chasing, going to concerts, and traveling.

Jade Owen is a Program Officer at TSET. She received her Master of Public Health in Health Promotion Sciences from the University of Oklahoma Hudson College of Public Health. Jade is also a certified health education specialist and is certified in public health. Jade was most recently the community outreach coordinator for the Oklahoma Nutrition Information and Education (ONIE) Project at the OU Health Sciences Center. In this role, she planned, implemented and evaluated nutrition and physical activity interventions with a focus on low-income audiences with partners from many sectors. Jade is passionate about giving back to the community and currently serves on several nonprofit committees.

Phone: (405) 651-4289

Kelly Parker is the Grants Manager for TSET. She started her career working in the medical field before graduating from the University of Central Oklahoma with a bachelor’s degree in Community Health and from the University of Oklahoma with a Masters in Public Health. Previously, she worked as a TSET grant supervisor at the Oklahoma Health Care Authority focusing on reducing smoking and obesity rates among Oklahoma Medicaid members.

Phone: (405) 496-7537

Samantha Piñeiro is the Executive Assistant and Board Secretary for TSET.  Piñeiro has nearly thirty years of experience in public service and non-profit administration and is certified as a Federal Equal Employment Opportunity Investigator. Piñeiro comes to TSET after almost nine years with the Oklahoma Department of Corrections where she supported the Employee Rights and Relations unit and served as an administrative program officer for compliance of federal prisoner safety and wellness issues. Prior to her work in corrections, Piñeiro served as Director of Main Street Pauls Valley and of the Maysville Public Library.  

Terry Rousey is the Program Officer for Statewide and Research Grants at TSET. Before joining TSET he served as a Youth Tobacco Policy and Enforcement Specialist with the Colorado Department of Public Health and Environment. Prior to that, Terry was a Program Specialist with the Colorado Office of Behavioral Health. He started his professional career in Oklahoma in various state and local positions. He has significant consulting experience and knowledge of tobacco control programs and state and local policy efforts. He has served as a representative on several National tobacco control boards. Terry has an Masters in Public Health from Walden University.

Melanie Sommers is a Grants and Contracts Associate for TSET. Prior to joining TSET, Melanie worked as the Administrative Assistant for the Eulberg Law Office in Oklahoma City. She also has a passion for child development, working as a nanny for eight years and graduating from the University of Central Oklahoma with a bachelor’s degree in child development and a minor in business administration in 2013. 

Phone: 405-521-3888

Kira Switzer is a Program Officer for TSET. Switzer has experience developing, facilitating, and implementing initiatives in social services and public health in Missouri and Oklahoma and worked as a project manager at the University of Oklahoma. In St. Louis, she held positions with the St. Louis Regional Health Commission; the United Way of Greater St. Louis; and the Maternal, Child, and Family Health Coalition; and also served as a consultant to the Mayor’s Office and several non-profit organizations. Kira earned a Master of Public Health in Community Health and a Master of Science in Nutrition and Dietetics from Saint Louis University and a Bachelor of Science in Family and Consumer Sciences from Baylor University. Switzer is passionate about building the strength and capacity of organizations to make and implement strategic decisions.

James Tyree is a Health Communications Consultant at TSET. Tyree worked as a news and sports reporter for nearly 20 years before joining TSET in November 2011. He covered a variety of beats for newspapers in his native Wisconsin, Oregon, Illinois, Kansas City and locally at The Oklahoman, Norman Transcript and Edmond Sun. He graduated from the University of Oklahoma with a B.A.-Journalism degree and is a former president of JayMac, the alumni association of OU’s Gaylord College of Journalism and Mass Communication. Tyree is an avid rocker and is a big OU and Thunder fan.

Phone: (405) 595-9301

Andrew Underkoffler is a Program Officer for TSET. He previously worked at the United Way of Central Oklahoma for five years, where he served as an AmeriCorps member in the Volunteer Center, and later as the Research and Community Initiatives Manager. At United Way, he provided strategic technical support to health and human service initiatives, in addition to creating the WayFinder Innovation Grant Program for nonprofits. He graduated from Oklahoma City University with a bachelor’s degree in justice studies, and a master’s degree in nonprofit leadership.

Phone: (405) 255-5846

Taylor Verkler is the Outreach Coordinator for TSET. Prior to working at TSET, she taught at Southwestern Oklahoma State University. While there, she worked as an Instructor of English, Chair of the Recruitment and Retention Committee, and Sponsor of the English Club and Sigma Tau Delta, the international English honor society. In addition to her teaching and service duties, she worked as the Assistant Editor and Productions Manager of Westview: A Journal of Western Oklahoma, where she acted as a working editor, graphic designer, and point of contact for all authors and publishing. She has a B.A. in Applied Liberal Arts and an M.A. in Composition and Rhetoric from the University of Central Oklahoma. She enjoys playing soccer, taking her dog Moose for walks, and spending time with her family. She is currently a part-time Instructor of English at Oklahoma City Community College.

Last Modified on Feb 01, 2023
Back to Top