The Healthy Youth Initiative, led by the Tobacco Settlement Endowment Trust (TSET), helps younger Oklahomans learn how to live healthier lives through reduced tobacco use and improved nutrition and physical activity, with the goal of creating generational change. The TSET Healthy Youth Initiative uses statewide public health education messaging, youth-led advocacy programs and character-building to affect positive behavior change.

My Life, My Quit™ offers support to teens 13-17 who already use tobacco products. By visiting mylifemyquit.com or texting "Start My Quit" to 36072, teens can connect to free live texting and web chat support personalized for them. The services are confidential and do not provide patches, gum or lozenges. My Life, My Quit™ is funded in Oklahoma by TSET. See our latest ads.

Launched in 2021, the Swap Up campaign focuses on youth obesity prevention across the state. Swap Up delivers realistic and relatable nutrition messages and provides impactful behavior changes teens can incorporate in their daily lives. See our latest ads.

The TSET Healthy Youth Initiative provides free materials to empower youth-serving spaces across Oklahoma to foster healthier futures. These resources support efforts to prevent tobacco and vape use and obesity, promote quit help and encourage lifelong healthy habits. By equipping educators, healthcare providers and community leaders with free, research-backed tools, TSET helps teens make informed choices about their health — now and for years to come.

Youth Action for Health Leadership (YAHL) is a program of TSET that allows youth to create a measurable impact by making lasting changes in nutrition, active living and tobacco policies. Participating teens develop leadership skills and can earn community service hours while being directly involved in making their community and Oklahoma a healthier place.

Elevate Student Health is a campaign working to improve the health of Oklahoma youth through comprehensive physical activity and nutrition policies in schools. The campaign works directly with schools and school districts to support the implementation of comprehensive wellness standards like increased physical activity, healthy food options and access to clean, safe drinking water throughout the school day.

CounterAct Tobacco is a campaign working to move the power away from Big Tobacco and into Oklahomans' hands through comprehensive retail licensing. CounterAct Tobacco is working to eliminate youth purchase, use and possession laws, overturn tobacco preemption and regulate e-cigarette, vape and nicotine-only retailers like current policies for traditional cigarettes.

The TSET Successful Futures Program completes phase 3 of the TSET Healthy Youth Initiative. By working with our grant partner, Oklahoma Association of Youth Services (OAYS), the final phase of this program encourages children and youth grades three through eight to make healthy life choices through tobacco prevention, nutrition, activity, life skills and character education. Working with children and youth in this way helps improve the future of their lives through healthy choices.