TSET Better Health Podcast
Welcome to Better Health
The TSET Better Health Podcast is your go-to source for everything related to tobacco, health, fitness and community. Join us each month as we cover topics like health care in rural communities, mental health and tobacco use, childhood obesity and prevention, farmers markets, life-saving research, community-based TSET Healthy Living Program grants and more. You can find us online anywhere you listen to podcasts. Please follow our Facebook page for updates.
Episode #36: The Sinister Shapeshifting Tobacco Industry
March 3, 2023
Tobacco companies have long used deceptive marketing in ever-changing ways to lure new customers into buying and becoming addicted to their dangerous products. They know how to appeal to different populations, and it has worked with deadly results. TSET is launching a new media campaign that exposes how the tobacco industry uses “shapeshifting” marketing to make tobacco and vape products seem appealing to people of different ages and communities. Episode guests will include TSET Health Communication Manager Chase Harvick, who will speak about the Shapeshifter campaign; Donald Richardson of Guiding Right, a local agency that helps African Americans and others break free from tobacco use and other health threats, and Purcell High School students Carter Goldston and Alexis Wenthold on the influences that draw teens to vaping and tobacco use, and how to counteract those influences.
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