In April 2025, Noah Kahan announced an intimate concert in Denver that was only available to Zyn Rewards members. The tickets sold out within a week. This promotion demonstrates how the tobacco-owned company is using rewards programs and exclusive events to build brand loyalty and encourage increased consumption.
The Zyn rewards program uses gamification to make nicotine purchases feel like playing a game, with users scanning QR codes to earn points for prizes like electronics and gift cards. This is particularly dangerous for young people, whose developing brains are at a higher risk of developing nicotine dependence. With flavored products appealing to youth and minimal federal regulations on oral nicotine pouches, public health advocates are calling for stronger oversight to prevent a new generation from developing nicotine addiction.