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TSET Brand Honored with Top Accolades in 2024 NYX Awards

Wednesday, April 10, 2024

OKLAHOMA CITY (April 10, 2024) — The Tobacco Settlement Endowment Trust’s (TSET) Healthy Youth Initiative, through its Swap Up brand, won two honors at this year’s NYX Awards. Swap Up, an obesity prevention campaign aimed at Oklahoma teens, won two Gold Awards for its “The Choice is Yours” messaging. The awards, recognizing creative and marketing excellence, attract submissions from marketing professionals, agencies, companies and organizations worldwide.

“These awards underscore TSET’s commitment to creativity and innovation in empowering Oklahoma teens to make healthy choices,” said Julie Bisbee, TSET’s executive director. “Having our efforts recognized and acknowledged on a global platform is an honor.”

The educational spots offer compelling reasons for teens to swap soda for water in a way that is relatable and meaningful to youth. There are two versions of “The Choice Is Yours.” One is geared toward youth living in metro areas while the other focuses on rural teens. Both versions parody sportscasts with student commentators explaining how water can improve concentration and focus while sugar-sweetened drinks can cause an energy crash.

Swap Up earned the NYX recognition among a competitive pool of over a thousand submissions worldwide, spanning countries such as the United States, Japan, United Kingdom, Australia, Norway, China, Switzerland and United Arab Emirates.

View all TSET Healthy Youth messages on the TSET Healthy Youth Initiative website at Additionally, TSET has free healthy youth resources for educators and health care providers available for order at

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The TSET Healthy Youth Initiative empowers Oklahoma youth to improve health outcomes for themselves and future generations. The initiative includes statewide public health education messaging, a youth-led advocacy program and character-building to reduce tobacco use and obesity. The initiative also gives parents resources to support their children in maintaining or developing healthy habits for a lifetime. Visit to learn more.

The Tobacco Settlement Endowment Trust (TSET) serves as a partner and bridge builder for organizations shaping a healthier future for all Oklahomans. TSET provides leadership at the intersections of health by working with local coalitions and initiatives across the state, cultivating innovative and life-changing research and working across public and private sectors to develop, support, implement and evaluate creative strategies to take advantage of emerging opportunities to improve the public’s health. To learn more, go to

TSET – Better Lives Through Better Health

Last Modified on Apr 10, 2024