OKLAHOMA CITY (November 20, 2023) — Last month, the Tobacco Settlement Endowment Trust (TSET) received eight honors at the MUSE Creative and Design Awards. Among these awards were three of MUSE’s highest Platinum honors, which recognize worldwide creative excellence. These awards were earned through TSET health communication campaigns that focus on education about secondhand smoke and tobacco industry manipulation.
Multiple TSET creative products won awards, including the Tobacco Stops With Me campaign “It’s Like They’re Smoking,” which earned three Platinum MUSE awards. The campaign focuses on educating Oklahomans about the dangers secondhand smoke poses to unsuspecting children in their homes. TSET shares its Platinum MUSE honors with international brands such as Disney, Apple, McDonald’s, Marriott, Warner Brothers, Adidas, Doritos, Honda and more.
“We are proud to put out high-quality creative messages that help to turn the tide of health in our state,” said Julie Bisbee, TSET executive director. “These important messages are creating a better future. The priority placed on quality work helps bring awareness to health concerns affecting all Oklahomans.”
Established by voters in 2000, TSET invests payments from the Master Settlement Agreement with Big Tobacco. The agency uses the earnings to support grants and programs to improve health in Oklahoma, including efforts to decrease smoking.
Judges from 16 countries representing worldwide advertising and creative agencies evaluated MUSE creative submissions. Judging determined how well submissions exemplified excellence and pushed their respective industries forward. Award submissions earned Platinum, Gold, Silver or no honors, based on evaluation of the creative.
TSET’s growing library of health communication efforts, created in partnership with its agency of record, VI Marketing and Branding, continues to create change in Oklahoma while also earning industry recognition worldwide. To learn more about TSET, visit Oklahoma.gov/TSET.
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The Tobacco Settlement Endowment Trust (TSET) serves as a partner and bridge builder for organizations shaping a healthier future for all Oklahomans. TSET provides leadership at the intersections of health by working with local coalitions and initiatives across the state, cultivating innovative and life-changing research and working across public and private sectors to develop, support, implement and evaluate creative strategies to take advantage of emerging opportunities to improve the public’s health. To learn more, go to Oklahoma.gov/TSET.
Tobacco Stops With Me is a statewide campaign, funded through the Oklahoma Tobacco Settlement Trust, that provides an efficient, emotional and highly recognizable tobacco-free message for Oklahomans to rally around. By educating the public about the negative effects and impact of tobacco, the goal of Tobacco Stops With Me is to prevent and reduce tobacco use and improve the health and quality of life of every Oklahoman. Tobacco Stops With Me aims to inspire individuals to make positive changes—not only for their own health but for the health of the entire state as well. Free resources and more information at StopsWithMe.com.
TSET – Better Lives Through Better Health