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Overcoming Obstacles to Health Featured in Educational Media Campaign

Monday, August 14, 2023

TSET helps identify and conquer health barriers.

OKLAHOMA CITY (August 11, 2023) — This month, Shape Your Future, a program of the Tobacco Settlement Endowment Trust, launches a new health education campaign acknowledging the obstacles that prevent many Oklahomans from living healthier lives and offering encouragement and ideas for overcoming them.

The campaign, called Barriers, shows Oklahomans how Shape Your Future can help with the challenges when it comes to eating nutritious foods, staying active, drinking water and getting better sleep.

Barriers are hard to overcome, but people across the state can find the resources they need to make healthy living simple at ShapeYourFutureOK.com. The Barriers campaign is running statewide on TV and Radio, digital and social media, billboards and more beginning August 11.

“Overcoming obstacles to positive changes is one of the biggest steps to making healthier choices,” said Julie Bisbee, TSET executive director. “We want to make it as easy as possible for Oklahomans to conquer some of those barriers and support them along the way.”

It can be hard to make budget-friendly healthy choices, but Shape Your Future has resources on how to create nutritious meals that are full of flavor, affordable and simple. For Oklahomans with limited time, ideas for quick meals, workouts and more are available. Even those with limited access to gyms and grocery stores can find healthy hacks.

To learn more about accessible, affordable and healthy resources, visit ShapeYourFutureOK.com.

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Shape Your Future is a community health education intervention that encourages Oklahomans to eat better, move more and be tobacco free. SYF strives to educate parents, teachers, caregivers and all Oklahomans on how to make the healthy choice the easy choice. Find us online at ShapeYourFutureOK.com.

The Tobacco Settlement Endowment Trust (TSET) serves as a partner and bridge builder for organizations shaping a healthier future for all Oklahomans. TSET provides leadership at the intersections of health by working with local coalitions and initiatives across the state, cultivating innovative and life-changing research and working across public and private sectors to develop, support, implement and evaluate creative strategies to take advantage of emerging opportunities to improve the public’s health. To learn more, go to Oklahoma.gov/TSET.

TSET – Better Lives Through Better Health

Last Modified on Aug 14, 2023
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