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TSET Honored With Historic Wins at Local 2024 American Advertising Awards

Wednesday, March 06, 2024

Eight gold winners move to district-level competition

OKLAHOMA CITY (March 6, 2024) — The Tobacco Settlement Endowment Trust (TSET) received nearly two dozen honors at the local 2024 American Advertising Awards (ADDYs) for campaigns and brands aimed at promoting better health and well-being across Oklahoma.

Tobacco Stops With Me (TSWM), a program of TSET, received eight gold, seven silver and five bronze ADDYs for several of its campaigns including “Shapeshifter,” “Apartments” and “The Cloud.” Additionally, TSWM’s “Shapeshifter - Teen Girl” creative earned a Special Judges Award in the Professional Division for Best of Film, Video and Sound.

Shape Your Future, TSET’s whole-health education program, received a bronze ADDY for a single social video from its Mascot Campaign.

TSET’s winning ADDY entries were produced in collaboration with VI Marketing and Branding, a digital marketing firm headquartered in Oklahoma City.

“This is prestigious recognition for our efforts promoting healthier living across Oklahoma,” said Julie Bisbee, executive director of TSET. “These awards highlight TSET's unwavering commitment to improving the health and well-being of Oklahomans. Through these compelling messages, TSET strives to empower future generations to make or sustain changes that will lead to healthier lives for all.”

The ADDY Awards is a competition of the American Advertising Federation (AAF). AAF Oklahoma, the local AAF club, represents dozens of agencies from the OKC, Tulsa and Wichita Falls, TX area. Local gold ADDY winners move on to district-level competition. District winners are eligible for the national ADDYs.

Success at the American Advertising Awards further emphasizes the significant impact of TSET’s statewide media campaigns, which continue to inspire positive changes in communities throughout Oklahoma. Since TSET started its health communication campaigns, the state has seen a significant drop in adult smoking rates, an increase in registrations for the Oklahoma Tobacco Helpline, and a major shift in how teens look at nutrition.

For more information about TSET and its initiatives, visit

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Tobacco Stops With Me is a statewide campaign, funded through the Tobacco Settlement Endowment Trust, that provides an efficient, emotional and highly recognizable tobacco-free message for Oklahomans to rally around. By educating the public about the negative effects and impact of tobacco, the goal of Tobacco Stops With Me is to prevent and reduce tobacco use, improving the health and quality of life for all Oklahomans. Tobacco Stops With Me aims to inspire individuals to make positive changes—not only for their own health, but for the health of the entire state as well. Free resources and more information at

Shape Your Future is a community health education intervention that encourages Oklahomans to eat better, move more and be tobacco free. Shape Your Future strives to educate parents, teachers, caregivers and all Oklahomans on how to make the healthy choice the easy choice. Find more information online at

The Oklahoma Tobacco Helpline is a free service for Oklahomans wanting to help themselves, loved ones, patients or employees live tobacco free. Funding is primarily provided by the Tobacco Settlement Endowment Trust, in partnership with the Oklahoma State Department of Health, Oklahoma Health Care Authority and the Centers for Disease Control and Prevention. The Oklahoma Tobacco Helpline has had more than half a million registrations since 2003 and has been ranked among the top quitlines for reaching tobacco users seeking treatment for the last ten years by the North American Quitline Consortium.

The Tobacco Settlement Endowment Trust (TSET) serves as a partner and bridge builder for organizations shaping a healthier future for all Oklahomans. TSET provides leadership at the intersections of health by working with local coalitions and initiatives across the state, cultivating innovative and life-changing research and working across public and private sectors to develop, support, implement and evaluate creative strategies to take advantage of emerging opportunities to improve the public’s health. To learn more, go to

TSET – Better Lives Through Better Health

Last Modified on Mar 06, 2024
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