Real Oklahomans Star in New Campaign to Help Teens and Young Adults Quit Vaping

OKLAHOMA CITY  – The Tobacco Settlement Endowment Trust’s (TSET) Healthy Youth Initiative introduced “Key to Quit” this week, a new campaign to educate teenagers and young adults aged 13-24 across the state looking to quit vaping.

"Key to Quit" features Oklahoma teens and young adults who have successfully quit vaping through the Instagram-based Quit the Hit support program. They share their struggles with quitting vaping and what set Quit the Hit apart from other attempts. Coach-led support groups with people their age along with a supportive community that provided tips and assistance throughout the quitting process helped them quit for good.

“Key to Quit” can be seen across Oklahoma on Instagram, Snapchat and YouTube as well as on television and cable networks. Teens and young adults aged 13-24 interested in quitting can go to QuitTheHitNow.com to learn more. Enrollment is limited, but a waitlist guarantees those interested can claim the next available spot.

To view “Key to Quit” as well as other youth tobacco prevention messages, visit the TSET Healthy Youth Initiative website at TSETHealthyYouth.com. Additionally, TSET has free healthy youth resources for educators and health care providers available for order at TSETHealthyYouth.com/order.

Oklahoma teens struggling with tobacco use can also connect to free quit services through My Life, My Quit™ at MyLifeMyQuit.com or by texting “Start My Quit” to 36072.

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The TSET Healthy Youth Initiative empowers Oklahoma youth to improve health outcomes for themselves and future generations. The initiative includes statewide public health education messaging, a youth-led advocacy program and character-building to reduce tobacco use and obesity. The initiative also gives parents resources to support their children in maintaining or developing healthy habits for a lifetime. Visit TSETHealthyYouth.com to learn more.

The Tobacco Settlement Endowment Trust (TSET) serves as a partner and bridge builder for organizations shaping a healthier future for all Oklahomans. TSET provides leadership at the intersections of health by working with local coalitions and initiatives across the state, cultivating innovative and life-changing research and working across public and private sectors to develop, support, implement and evaluate creative strategies to take advantage of emerging opportunities to improve the public’s health. To learn more, go to Oklahoma.gov/TSET.

TSET – Better Lives Through Better Health