“False Fix” Focuses on the Connection Between Nicotine Use and Teen Mental Health
OKLAHOMA CITY (Sept. 25, 2026) — Tobacco Stops With me, a program of the Tobacco Settlement Endowment Trust (TSET), launched “Talk About Tobacco - False Fix”, a new statewide campaign focused on the connection between teen mental health and nicotine use.
The campaign aims to raise awareness of how nicotine use negatively affects teens’ mental well-being and challenge the idea that nicotine is a solution for managing stress or anxiety.
The “False Fix” campaign is part of the Talk About Tobacco initiative, providing parents, caregivers and educators with information to better understand the connection between nicotine use and teen mental health. The campaign will help adults recognize potential signs of nicotine use, understand the effects and feel more prepared to start conversations with youth.
“Teens turn to nicotine because they believe it can help them manage stress or anxiety, but nicotine products create a cycle that makes those feelings harder to manage,” said Lance Thomas, TSET interim executive director. “False Fix” helps parents, caregivers and educators understand the connection between nicotine use and mental health and prepare them to talk with the teens in their lives.”
The “False Fix” campaign will be on TV and radio stations statewide and include social media content, print and digital ads. To see this campaign and learn more about how to talk to kids about nicotine use, Oklahomans can visit TalkAboutTobacco.com.
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Tobacco Stops With Me is a statewide campaign, funded through the Tobacco Settlement Endowment Trust, that provides an efficient, emotional and highly recognizable tobacco-free message for Oklahomans to rally around. By educating the public about the negative effects and impact of tobacco, the goal of Tobacco Stops With Me is to prevent and reduce tobacco use, improving the health and quality of life for all Oklahomans. Tobacco Stops With Me aims to inspire individuals to make positive changes — not only for their own health, but for the health of the entire state as well. Free resources and more information at StopsWithMe.com.
The Tobacco Settlement Endowment Trust (TSET) serves as a partner and bridge builder for organizations shaping a healthier future for all Oklahomans. TSET provides leadership at the intersections of health by working with local coalitions and initiatives across the state, cultivating innovative and life-changing research and working across public and private sectors to develop, support, implement and evaluate creative strategies to take advantage of emerging opportunities to improve the public’s health. To learn more, go to Oklahoma.gov/TSET.
TSET – Better Lives Through Better Health