Big Tobacco is pushing several concerning trends, most targeting teens. Influencers are increasingly marketing nicotine pouches and vapes as wellness "biohacks" for focus and energy, but experts caution this rebranding obscures nicotine's real risks, including addiction, disrupted brain development in youth, and increased anxiety over time. Adding to these concerns, new research points to possible links between vaping and cancer, with vape aerosols found to contain cell-damaging chemicals. Meanwhile, public health advocates are alarmed by an FDA proposal from March.
Last Modified on
Jun 22, 2026