Big Tobacco on the Record

Tobacco companies have spent decades telling the public they’re reinventing themselves. Their own documents tell a different story. Internal memos, testimonies and court-released records reveal an industry that has followed the same playbook for over 70 years. Cigarettes gave way to vapes. Nicotine pouches joined the store shelves. Though the names changed, the strategies never have, and the proof is in their quotes. Big Tobacco says it’s reinventing itself; the paper trail proves otherwise.