Big Tobacco hasn't disappeared, it’s just rebranded. Traditional cigarettes have given way to vapes and nicotine pouches, products designed to feel cleaner and more discreet. The nicotine market is growing, with pouch sales nearly tripling in just one year. Marketing has moved to social media, influencer content and digital spaces, making it harder to recognize. The products look different, but the goal is the same: create new users and keep them addicted. Here’s why prevention and cessation efforts must keep pace.
Last Modified on
Jun 04, 2026