Visual Identity
Bringing our brand promise to life through visuals.
Our Logo
Our Tagline
Our Color Palette
Typography
Our Graphic Elements
Our Photostyle
Physical Installations
State Seal
The Oklahoma Logo
The Oklahoma logo is the most important aesthetic element of our visual identity, and it functions as a powerful identifier of our state.
The design of our logo is based on shapes and colors embedded in our history. The form is inspired by our native heritage . It reflects the earth, sky, water, agriculture and forest. The colors speak to the seasons. The white star is a powerful symbol of America that is a part of our state seal and on the original flag of the state. Chevrons acknowledge our military. These elements form a circle and direct their energy inward, dramatizing Oklahoma as a hub at the center of America. This symbol invited everyone to join us here in an embracing community, to take in countless unexpected experiences and explore genuine opportunity.
The logo is used on externally facing communications, internal employee communications, signage and fleet. It instantly presents a visual identity and signals to our audience a communication is from Oklahoma.
Logo versions
Configurations
The state logo has two standard configurations – vertical and horizontal. Custom configurations may be developed for special formats such as signage or digital icons, but these should only be used in consultation with the State Brand Marketing Team.
Standard Vertical Configuration
Standard Horizontal Configuration
Special use configurations
The two special configurations shown below are used in special instances where space is limited.
Large Symbol A
Large Symbol B
Logo Options
The preferred use of the Oklahoma logo is in full color on a white background. A reverse version of the full-color logo is available for use on dark or black backgrounds. Custom configurations and colors are an option for special formats, such as signage or digital icons. Gradients or other colors can not be applied to the state name nor the state star.
Full-color positive logo (preferred use)
Full-color reverse logo on black background
Monochrome-color logos
Monochrome logos
The logo also appears in six color monochrome versions, each matching a segment of the full-color logo.
The monochrome logos are used in instances where a more serious or subtle impression is desired. They may also be used if the color conceptually relates to the subject matter presented – for example, using the green monochrome logo for environmental matters
Black and reverse logos
Black and reverse logos
Black and reverse logos can be used in one or two color applications.
The reverse logos may be used on colored backgrounds.
Greyscale black and reverse logos show the different segments in the chevrons of the logo. The flat black and reverse logos do not.
Only use the flat versions of the logo where technical limitations prevent using another version. Printing the logo small on a pen is an example of proper usage of a flat logo.
Backgrounds
When using the Oklahoma logo on a colored background or photograph, always make sure the surrounding area is simple and provides enough contrast to be visually clear.
Clear Space
The Oklahoma logo is most visible and effective when surrounded by open space. As you’ll see in the diagram, unobstructed clear space must surround the logo in all situations. At minimum, this space must be equal to the measure of a square drawn within the star of the symbol. In many cases, more clear space is ideal.
In special cases, such as signage, it may be acceptable to reduce the clear space around the logo so that it reproduces larger for improved legibility.
Minimum Size
To make sure it is visible and legible, the Oklahoma logo should never be used where the symbol is smaller than 1/4 inches tall in print materials. On digital applications, the Oklahoma logo should never be smaller than 36 px tall.
Digital
Star Symbol as supergraphic
The symbol from the Oklahoma logo may be used as a supergraphic. It is used to highlight our presence and provide an energetic element in our designs.
This crop is consistent to ensure that the star within the symbol is fully visible.
The supergraphic may be used in full color, monochrome in any of the core brand colors, or in black and white.
Transparency may be used to make the graphic chevrons appear more subtle or to have them integrate better with backgrounds.
Branded Colors
Next to our logo, color is the most recognizable visual element of our visual identity. Our colors are inviting and reflect the essence of our state.
Bright and dark hues
Each of our six core brand colors comes in two hues – bright and dark. These two hues make up the different color segments of our logo. The bright and dark hues provide a good range of color options that function on both light and dark backgrounds.
Color Specifications
Included here are specifications for printing with four-color process (CMYK), digital presentations (RGB and HEX) and printing with Pantone® inks (spot-color printing). For nontraditional reproduction methods, such as embroidery and silkscreen, make a visual match to the color as it appears in the Pantone® coated swatch book.
Note that the CMYK, RGB and HEX values shown may not use the same formula as what Pantone® provides. Use the CMYK, RGB and HEX values shown here, and only use Pantone® formulas when printing in spot color. These values have been carefully chosen for the Oklahoma brand.
