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The Official Brand of the State of Oklahoma

Welcome to our new brand standards

Dear Oklahomans,

Thank you for your work in service of our great state. You play a vital role in impacting how our residents experience and perceive Oklahoma’s state agencies. To help you, we’ve created new Brand Standards to guide and inspire you in the use of our new brand. Use it to streamline your process, and to create compelling communications and marketing materials that are truly worthy of Oklahoma. 

Once again, thank you for your contribution to this exciting transformation of Oklahoma’s image and reputation.


Lieutenant Governor Matt Pinnell

Our brand is our story told in words, images and deeds

For Oklahomans, By Oklahomans

From the outset, the strategy for this initiative featured a bold and unique tactic: bring together the state’s top creative talent to develop the new brand for Oklahoma, by Oklahomans. The consortium, called the OklaX, was guided by a brief rooted in audience research that revealed what makes Oklahoma unique. This informed an internally facing positioning statement that sums up the typical Oklahoma experience, which for visitors and newcomers, usually starts with unexpected surprise and delight:

Oklahoma surprises everyone with authentic experiences and genuine opportunity.

Last Modified on Feb 23, 2023