Mission, Vision and Strategic Planning

TSET's mission is to improve Oklahoma’s health and quality of life by achieving targeted improvements for all. We focus investments on high-impact priorities that reduce the leading causes of death in Oklahoma — cancer and cardiovascular disease. TSET does that by preventing and reducing the leading risk factors for those diseases — tobacco use and obesity. We also invest in high-priority research with an emphasis on reducing tobacco-related cancers. To achieve this, TSET funds programs and services that address the hazards of tobacco use and other health issues. We use evidence-based strategies to achieve goals and evaluate the effectiveness of our grants and programs.

Improving the health of every Oklahoman

Improve the health and well-being of Oklahomans through programs that reduce tobacco use and obesity — the leading causes of preventable chronic disease — and by funding research that improves treatment and saves lives.

• To encourage programs and initiatives based on the best research available, and practices with proven results, and provide the best opportunity for success. 
• To explore emerging opportunities that encourage creative and innovative approaches.
• To work cooperatively with other public and private organizations and funders to support joint efforts that will use funds efficiently. This avoids duplication, minimizes administrative expenses and provides opportunities for sustained activity. 
• To plan and encourage community-based comprehensive services for urban and rural areas of Oklahoma. 
• To make funding decisions based on the best interests of Oklahomans and the merits of the proposals.
• To encourage grantees to leverage additional resources through partnerships, grants and other monetary and in-kind contributions.