Oklahoma’s Winning Game Plan: How Sports Tourism is Driving Economic Growth
By Oklahoma Lt. Governor Matt Pinnell
Wildcatter Days are back at the Paycom Center July 11th through 13th, which means we have three days of heart-pounding bull riding action to look forward to. In Oklahoma, we know a thing or two about grit, competition, and rising to the challenge. That’s why it’s no surprise that sports tourism has become one of the fastest-growing sectors in our state’s economy. From the thrill of bull riding to the elite competition at Riversport OKC and the beloved tradition of the Women’s College World Series, Oklahoma is staking its claim as a top-tier sports destination, and we’re reaping the rewards.
Over the past two years, sports tourism has generated more than $250 million for Oklahoma. That’s not just ticket sales or hotel stays—it’s real dollars going back into our communities, supporting local businesses, creating jobs, and showcasing our state to the world. As the Thunder just made headlines with our historic first NBA Championship win, the nation is once again turning its eyes toward Oklahoma.
Bull riding is not just a regional tradition—it’s one of the fastest-growing sports in America, according to the Professional Bull Riders organization. Here in Oklahoma, it’s a cultural mainstay and a powerful economic engine. With hundreds of rodeos taking place across the state each year, from small-town arenas to professional events, bull riding is creating jobs, driving tourism, and preserving a piece of our Western heritage.
This year, the Oklahoma Wildcatters are back for their second season. Coached by legendary rider J.B. Mauney, the Wildcatters took home the win during their debut competition, further cementing Oklahoma’s place on the national bull riding map. Events like these are more than just thrilling entertainment—they draw spectators from across the region, fill hotel rooms, and drive foot traffic to local restaurants and shops.
A little over two decades ago, the Oklahoma River was a dry, underutilized channel. Today, thanks to forward-thinking investments through Oklahoma City’s MAPS initiatives, it has transformed into a world-renowned sports and recreation destination.
The river’s rebirth began in 2004 with a $54 million MAPS capital project that created a dam-controlled waterway flanked by scenic trails and green spaces. Private investments followed, including the construction of boathouses like the University of Central Oklahoma’s and the $10 million Devon Boathouse, home to the U.S. Rowing National High-Performance Center.
The result? Oklahoma City is now one of the top training and competition sites for rowing in the world. Athletes, coaches, and officials have relocated here to live and train year-round, boosting the local economy and giving OKC a permanent spot on the international sports stage.
And it doesn’t stop with rowing. In 2016, Riversport Rapids opened as part of MAPS 3—a $45.2 million whitewater center with an Olympic-caliber course. It has hosted the U.S. Olympic Team Trials for Canoe Slalom in 2016 and 2024, as well as Kayak Cross. In 2028, Oklahoma City will proudly host the canoe slalom event as part of the LA Olympic Games, bringing in unprecedented global attention and economic opportunity.
When it comes to softball, Oklahoma City wears the crown. Known as the “Softball Capital of the World,” OKC is home to Devon Park, which brings in more than 190,000 visitors from outside the city and $50 million in economic impact each year.
The Women's College World Series (WCWS), held annually at Devon Park, is the crown jewel. This event generates an estimated $25 million annually for the OKC economy and sells 115,000 tickets. With 24,000 hotel stays each year tied to the WCWS alone, it’s clear that softball is big business for our state.
Beyond ticket sales and hotel bookings, the series brings national exposure through ESPN’s televised coverage. The road to Oklahoma City is a major part of the NCAA softball tournament, and every broadcast puts our state in the national spotlight. It’s no wonder that Oklahoma City will also host the Olympic softball event in 2028. We’re not just watching history—we’re making it.
As we look ahead, the MAPS 4 soccer stadium project in Oklahoma City is poised to be the next big chapter in this story. Just like Riversport and Devon Park, this new stadium will create jobs, attract fans, and grow our tourism economy.
The truth is simple: when we invest in sports tourism, we invest in Oklahoma’s future. These events aren’t just good for entertainment—they’re good for business. Sports tourism connects communities, brings in outside dollars, and shows the world what Oklahoma has to offer.
Let’s keep the momentum going. Because in Oklahoma, we play to win.
