The Oklahoma Department of Transportation and Oklahoma Turnpike Authority, along with their other safety partners, are launching a major, year-long safety education initiative – “Make Safety Stick: Everybody Click” with the goal of educating drivers and encouraging behaviors that reduce crashes and save lives on state roadways. The effort will focus on all aspects of safe driving with increasing seat belt usage statewide as an overarching theme.
Roadway engineering and maintenance is just one piece of the puzzle for highway safety. Even the best roads require drivers to know the rules, pay attention and be responsible. This public awareness effort focuses on a variety of highway safety and driver safety topics throughout the year.
More than 400 people die in crashes on Oklahoma roadways each year, on average, according to 2016-2019 data. Roughly one-half of those fatalities involve drivers or passengers not wearing seat belts, contributing to Oklahoma's No. 43 ranking for seat belt use, which is unacceptable.
Just in the first 15 days of 2021, there were 10 fatalities on Oklahoma highways and five of those were not wearing their seat belts, which potentially could have saved their life. Evidence shows that wearing a seat belt each and every time motorists get in a vehicle not only reduces fatalities, but also often reduces the severity of injuries.
'Make Safety Stick: Everybody Click'
These areas for safety improvement will be highlighted with daily safety tips throughout the year.
ODOT also will highlight engineering innovations that help drivers navigate safely from start to finish, but wants to remind motorists that they share responsibility in highway safety. Each year the calendar will be adjusted to include the top most needed safety messages based on engineering assessments.
The campaign will make use of public service announcements and social media channlets to reach drivers statewide.
Stay Connected and Click With Us in 2021
The department has several tools to help warn motorists of construction, maintenance and emergency closures. They include:
- The Drive Oklahoma mobile app, available in the Apple App Store and the Google Play Store
- Traffic advisories posted to @OKDOT on Facebook and Twitter
- Sign up at www.odot.org under Stay Connected to receive traffic advisories vai email for counties of interest
- Check www.oktraffic.org for real-time travel information along interstates and specifically in the Tulsa and Oklahoma City metro areas. This site also features more than 400 traffic cameras in the two metro areas
- Check www.okroads.org for inclement weather road closures.