The Oklahoma Department of Transportation and Oklahoma Turnpike Authority, along with their other safety partners, are launching a major, year-long safety education initiative – “Make Safety Stick: Everybody Click” with the goal of educating drivers and encouraging behaviors that reduce crashes and save lives on state roadways. The effort will focus on all aspects of safe driving with increasing seat belt usage statewide as an overarching theme.
Roadway engineering and maintenance is just one piece of the puzzle for highway safety. Even the best roads require drivers to know the rules, pay attention and be responsible. This public awareness effort focuses on a variety of highway safety and driver safety topics throughout the year.
More than 400 people die in crashes on Oklahoma roadways each year, on average, according to 2016-2019 data. Roughly one-half of those fatalities involve drivers or passengers not wearing seat belts, contributing to Oklahoma's No. 43 ranking for seat belt use, which is unacceptable.
Just in the first 15 days of 2021, there were 10 fatalities on Oklahoma highways and five of those were not wearing their seat belts, which potentially could have saved their life. Evidence shows that wearing a seat belt each and every time motorists get in a vehicle not only reduces fatalities, but also often reduces the severity of injuries.
'Make Safety Stick: Everybody Click'
These areas for safety improvement will be highlighted with daily safety tips throughout the year.
ODOT also will highlight engineering innovations that help drivers navigate safely from start to finish, but wants to remind motorists that they share responsibility in highway safety. Each year the calendar will be adjusted to include the top most needed safety messages based on engineering assessments.
The campaign will make use of public service announcements and social media channels to reach drivers statewide.
Stay Connected and Click With Us in 2021
The department has several tools to help warn motorists of construction, maintenance and emergency closures. They include:
- The Drive Oklahoma mobile app, available in the Apple App Store and the Google Play Store
- Traffic advisories posted to @OKDOT on Facebook and Twitter
- Sign up at www.odot.org under Stay Connected to receive traffic advisories vai email for counties of interest
- Check www.oktraffic.org for real-time travel information along interstates and specifically in the Tulsa and Oklahoma City metro areas. This site also features more than 400 traffic cameras in the two metro areas
- Check www.okroads.org for inclement weather road closures.
Oklahoma's work zones bloom for summer construction season
Springtime and warmer weather means more than just flowers are blooming across our state. Between now and the end of summer, nearly 270 highway construction work zones will sprout up in Oklahoma. Join Oklahoma Transportation agencies by springing into action this April as we highlight safety in work zones.
- April 1-30 — Statewide public service announcements for radio and television will air throughout the month;
- April 1-30 — Daily social media content on @OKDOT and @OKTurnpike Facebook and Twitter accounts; and work zone safety messages each Wednesday on the overhead highway digital message signs as part of the Work Zone Wednesday messaging program;
- April 2 — The SkyDance Bridge over I-40 in Oklahoma City, the I-35 bridge at S.W. 34th St. in Moore and the Expo Square entrances at 21st St. in Tulsa will light up in orange in honor of Oklahoma Transportation’s 72 fallen workers April 2. The Tulsa Expo will glow nightly through April 9 and the S.W. 34th St. bridge will shine orange a second time April 9.
- April 9 — Wearing orange and sending your best orange selfies in support of highway workers April 9 and tagging @OKDOT on Facebook and Twitter; and
- April 26-30 — National Work Zone Safety Awareness Week.
Learn more about the emphasis on work zone safety in April: https://oklahoma.gov/odot/citizen/newsroom/2021/april/oklahoma-s-work-zones-bloom-for-summer-construction-season.html