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Oklahoma CLICK for Babies Campaign Seeks Local Knitters

Tuesday, August 01, 2017
For release: August 1st, 2017 Cody McDonell, Office of Communications (405) 271-5601
The Oklahoma State Department of Health (OSDH) needs your help as we CLICK for Babies. This campaign is to create awareness of the Period of PURPLE Crying to prevent Shaken Baby Syndrome. Frustration with crying infants is the number one trigger for the shaking and abuse of an infant. The OSDH is recruiting crochet artists and knitters to help reach this year’s cap goal of 4,300 to spread Shaken Baby Syndrome prevention efforts across the state.
The Period of PURPLE Crying is a time when babies cry more than any other time in their life. It is important for parents to know that it is a normal and healthy part of infancy, that it is not their fault, and that it is not going to last forever. Currently, Oklahoma has 41 birthing hospitals participating in providing new mothers with The Period of PURPLE Crying DVD to educate them on normal crying patterns, how to cope with unsoothable crying, and the importance of never shaking a baby. Along with the DVD, in the months of November and December, each newborn will receive a purple baby cap as a reminder of the importance of never shaking a baby.
Volunteers are encouraged to knit or crochet newborn baby boy and girl caps of any shade of purple with soft, baby friendly yarn. The caps can have a variety of fun colors and patterns, as long as they are at least 50 percent purple and free of straps, strings or other potential choking hazards. Purple baby caps are accepted year-round. Only caps received by Oct. 1 will make it in this year’s hospital distribution.
Purple caps can be mailed to:
Oklahoma State Department of Health
ATTN: Maternal and Child Health
1000 NE 10th St
Oklahoma City, Ok 73117-1299
To obtain patterns for caps, guidelines and “CLICK for Babies” campaign details, visit, or call Amy Terry at (405) 271-4471, or email Media inquiries should be directed to Cody McDonell at (405) 271-5601.
Last Modified on Jun 03, 2022
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