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E-Cigarettes, Vapor Products, & Emerging Products

Data from the National Youth Tobacco Survey demonstrates that youth use of e-cigarettes continues to increase and the overall use rate of e-cigarettes among youth continues to be higher than other forms of tobacco.

Electronic nicotine delivery systems go by many names. The most common name is “e-cigarettes,” but others such as e-cigs, vapes, vape pens, mods and tanks are also common terms. Most recently, new products, such as JUUL, have created brand-centric terms for product use (“JUULing”).[i] The Surgeon General has reported that tobacco use among youth and young adults in any form, including e-cigarettes, is not safe. There is also great concern that e-cigarette use may lead to future uptake of regular cigarettes among young people.[ii]

  • E-cigarette use among children and teenagers may lead to addiction and harm to the developing adolescent brain.
  • Youth are more likely to experience more difficulty quitting.
  • Youth have a higher risk for addiction to other substances in the future.

Research shows that young people are more likely to try flavored e-cigarettes and believe that they are less harmful than tobacco-flavored e-cigarettes. Many youth e-cigarette users also incorrectly believe they aren’t consuming nicotine.

  • Nicotine is harmful to developing brains.
  • Nicotine levels in e-cigarettes are highly variable.
  • Labeling cannot be considered a reliable indicator of nicotine content because of mislabeling.

Evolution of e-cigarettesCurrent generation

Helping Youth Quit

The evidence on the effectiveness of these products for helping adult smokers quit completely is still uncertain and they are not approved by the FDA as an aid to quit smoking. Additionally, questions remain about the long-term health impact of e-cigarettes, including respiratory address the significant rise in youth vaping, the Truth Initiative has expanded its quit-smoking resources to include the first-of-its-kind e-cigarette quit program.

  • Free, text message based
  • Created with input from teens, college students and young adults who have attempted to, or successfully quit, e-cigarettes.
  • Tailored by age group to give appropriate recommendations about quitting.
  • Serves as a resource for parents looking to help their children who now vape.

To access the new e-cigarette quit program, users can text “QUIT” to (202) 804-9884. Users can also enroll in This is Quitting or BecomeAnEX®, free digital quit programs from Truth Initiative that integrate the text program.

Resources for Parents, Educators, & Healthcare Providers


Youth E-Cigarette Microlearning Video from Tobacco Control Network and CDC Office on Smoking and Health

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